One of the UK’s top female-founded businesses, the company refers to itself as the “first human intelligence platform”, and has over 3.5m users, across 190 countries. Clients can also commission Streetbees to ask users specific questions about brands, feelings, and actions. Through large-scale AI and machine learning analysis, this media is then turned into data analytics that can reveal trends and insights, allowing clients to better understand their customers. Users submit snippets of their everyday life in exchange for a small fee, either through photo, video, or message. Streetbees collects various data points from users and turns them into actionable insights for clients. Roborace is operating in stealth mode, having raised all of its £72.7m investment from unannounced sources. Teams racing in the tournament included Arrival Racing-powered by automotive company (and cleantech unicorn) Arrival-MIT Driverless, and Carnegie-Mellon University. In December 2020, the company held its Season One Beta at Thruxton in the UK, live-streamed through platforms such as Twitch. The AI algorithms developed by each team calculate the ‘cost’ of routes in real time, working out the path of least resistance. The algorithms driving the cars must react to virtual obstacles (which can add penalties) and collect items (which reduce their time). The cars operate physically on the racing track, but also within a mixed ‘computer reality’, where obstacles and rewards are overlaid virtually on the track. The hardware for each car is standardised, meaning that the only differentiator is the AI technology developed by teams. Roborace organises motor racing championships for self-driving cars, all of which are electric vehicles (EVs) and use artificial intelligence software.
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