![]() ![]() ![]() Here are the key figures you need to understand the ‘state of digital’ today: Once you’ve finished watching that, read on below for the full report. I’d recommend starting with this video, which offers a handy summary of this year’s essential headlines and trends. As a result, please avoid comparing social media users and advertising audience figures in this year’s reports with figures published in our previous reports.īut without further ado, let’s dive into the data… Top 10 takeaways Where we’ve been able to calculate representative growth figures, we’ve included those growth figures within this year’s reports, but where we haven’t included growth figures, it’s likely that any comparisons with historical data will deliver incorrect values. Social media users: big changes in platform reporting mean that various numbers included in this year’s reports are not directly comparable with figures for the same data points featured in our previous reports. Internet users: delays in reporting due to COVID-19 may mean that figures for “year-on-year change” represent change over periods of more than one year. Just before we get into the numbers, I’d like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this year’s numbers. Best-in-class dataĪs always, I’d like to start by saying a very big thank you to the world-class data partners who’ve made this year’s reports possible, especially: We’ve also got a look back at the first ten years of the Global Digital Reports series.Īt almost 8,000 words, this article’s a bit of a beast, so get yourself comfortable, and prepare for a full-on feast of facts and figures. Some uncomfortable truths about advertising ![]() Significant increases in the cost of social media ads ![]() New insights into the world’s social media preferences Still, with some assumptions about population size throughout human history, we can get a rough idea of this number.Our new Digital 2022 Global Overview Report – published in partnership with We Are Social and Hootsuite – reveals that most of the connected world continues to grow faster than it did before the pandemic.īig stories in this year’s report include:ĭouble-digit growth in social media usersīig gains for YouTube, Instagram, and TikTok No demographic data exist for more than 99% of the span of human existence. To be sure, calculating the number of people who have ever lived is part science and part art. We also estimate that by 2050 another 4 billion births will increase the number of people who have ever lived on Earth to about 121 billion. Taking Poston’s number into account, we came to our revised estimate of 117 billion people born since 190,000 B.C.E. and produced an estimate of around 8 billion births between 190,000 B.C.E. How did we reach this number? Dudley Poston Jr., a prominent demographer at Texas A&M University, extended our original analysis to 190,000 B.C.E. This major change in our understanding of human existence spurred new calculations and consultations with experts, resulting in an estimate that about 117 billion members of our species have ever been born on Earth. Discoveries now suggest modern Homo sapiens existed much earlier, around 200,000 B.C.E. To begin with, when we initially wrote this article back in 1995, “modern” Homo sapiens (that is, people who were roughly like we are now) were thought to have first walked the Earth around 50,000 B.C.E. Given a current global population of about 7.8 billion, the revised estimate means those alive in 2020 represent nearly 7% of the total number of people who have ever lived.Ĭalculating the answer to the question “How many people have ever lived on Earth?” is complicated. ![]()
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